Ever found yourself stuck at a point where you have created a lot of content but have no idea what to create next? And if you are a podcaster don’t you think planning the content for the entire month would have helped you to avoid this slump period and would give you more time to research your content topic before you recorded it?
In the initial days of podcasting, it is very easy to locate topics and create content around them, but as time progresses, there occur slump phases where we have no idea about what to post next. At times like this, having a pre-planned list of topics or pre-planned content ideas can save a ton of time.
You can get hundreds of questions answered by casting one glance at your Social Media Calendar. Right from what topic you should speak upon on your next podcast to how many quotes you should post on Instagram about that topic.
Social Media Calendar or Social Media Content Calendar helps you plan media content out in advance. It is basically a spreadsheet explaining when a certain piece of content is to be posted. It’s all under your control: you can create it, edit it and remove some ideas whenever you want.
Why should you use Social Media Calendar?
To put it simply, having a Social Media Calendar creates less hassle and confusion between you and your Social Media marketing team. Both of you know what content will come next.
It helps you to keep everything organized. For instance, if you have recorded a podcast and you want your editor to edit the content, convert it into an audiogram, and share it with your social manager, all you have to do is share the audio file on the calendar. Your editor will take the file from there and perform his job. Make sure they have access to the calendar though.
The key benefit of this tool is you will never lag behind on any platform be it social media, podcast or blog. You’ll always know what is to come next and will always stay consistent with posts and even emails and ads.
Another important thing is that you won’t have to stress over what to create next every single week. Even though it takes hours and hours of planning, in some cases cups after cups of coffee and headaches, but when you create a Social Media Calendar, it’s always worth the pain in the long run.
How to create Social Media Calendar?
Before creating a Social Media Calendar it is very important to first understand the social media platforms you’re using. Analyze every platform and segregate them according to how they work for you. If a certain platform is scaling a lot more than others, make sure you divert more of your attention there. Double on your promotions to those platforms that bring you huge traffic and spend a little less time and effort where you gain less traffic. Analyzing your social media platforms is called a social media audit. It’s the most important thing to take into consideration before creating the SM Calendar.
Secondly, after getting your high-performance platform, make sure you do a content audit. Let’s say on Twitter vs. Instagram, your Instagram profile gained more views or likes. However, your “likes” are probably not equally distributed over your different Insta posts. The content audit can help you see which pieces of content performed better and were more liked by your followers and which ones leaned ont he down side. By understanding your most liked posts, you can plan and create similar posts for the future.
The content audit also means checking which posts performed best or worst throughout the past week, last month or year. This will give you an idea of what changes you should implement, what to add and what to completely remove when you work on your next posts schedule. For Instagram and Pinterest, it is easy to pinpoint the most liked and least liked posts but the other social media channels will require different tools to get your content analyzed.
Once the content audit is done the only thing that remains to figure out is the best timings when to post a piece of content as well as the frequency of postings on each platform. After defining time for each post you are all set to create your own Social Media Calendar.
If you are a podcaster you might add a few elements to your Social Media Calendar:
- Research Podcast topic – under which you can write down the topic you want to research in the not so distant future;
- Start date – where you indicate the start date of planning and scripting about that topic;.
- End date – where you indicate the end date of scripting and recording;
- Editing – where you set the time frame for editing your upcoming content;
- Goes Live – where you can enter the time at which your podcast will go live;
- Social media promotions – where you detail the timeline for your subsequent social campaigns.
While you create your spreadsheet make sure you bifurcate social media promotions into a few other columns for specifying social media platforms. You might add Instagram, Facebook, Twitter, Pinterest, Linkedin, etc.
If you are not sure how many times you need to share content on each platform, here’s the recommended frequency of posts by marketers:
- For Instagram, it is necessary to post at least 3 posts every day or there are chances that more than half of your audience will never see your posts. With today’s updated algorithm the reach has become even worse;
- It’s similar with Facebook, where 2-3 posts per day are also recommended;
- Marketers suggest posting more than 5 posts on Pinterest, with some even sharing 20 posts every other day;
- LinkedIn is also about 2-3 times per day;
- And Twitter requires a lot of tweets. About 10-15 tweets per day will bring out more engagement and increase your reach in the Tweetosphere.
With the Social Media Calendar, you can always put extra columns for your tasks like creating a newsletter or updating the webpage. You can add as many tasks and elements as you want. It’s always handy to create a Social Media Calendar for every month in separate spreadsheets as it helps track down the tasks easily and keeps the space less cluttered and organized.
How to Create a Social Media calendar?
There are several ways through which you can create a Social Media Calendar and some of them are pretty quick and easy.
- Free Social Media Calendar templates: A lot of free downloadable templates are available on the internet these days, so you can easily use them by editing and customizing the template until you are satisfied.
- Google Calendar: This one is especially helpful to assign tasks, reminders and events. A plus point of using Google Calendar for creating Social Media Calendar is that it reminds you to carry out the task at the time you ask it to remind you.
- Facebook Creator Studio: This one allows you to create, save and schedule posts for all the Facebook pages you might be using. The only drawback is that you will only be able to manage your content that is on Facebook.
- Hootsuite: It works very well with brands that are centered around Facebook and Twitter , but if you are up for some Instagram post scheduling and planning you may want to check tools like Planoly.
- Last but not least, you can also make your own calendar on spreadsheets or Google Sheets.
Creating a planner for the next six months or a whole year might sound overwhelming but it smoothens the content creation process for the future. It’s a simple, fast and convenient method of planning your content.
In the Social Media Calendar, you can even put posts, templates of images, ad campaigns images and texts, so that you won’t forget which images were supposed to go with the current theme or quotes.
Everyone knows social media is solely based on images, therefore without any aesthetically pleasing graphics, the whole campaign would hardly be effective. If you are a podcaster, you already know that–recording your shows, carrying out the entire editorial, writing the scripts and the content for your blog and social media–is a time-consuming process. Podgraphics can help you fill your calendar gaps with extra content about your podcast episodes. Just drop the content into your calendar. It even makes it easy for you to do things like ThrowbackThursday!